Adnan Zahid graduated with a PhD in Marketing from the CASS Business School, City University, UK, in 2010. He is currently an Assistant Professor at the Suleman Dawood School of Business, LUMS. His research focuses on exploring consumption through a socio-cultural lens. He is interested in issues of status consumption, acculturation, gender, religion and consumer culture.

Refereed Journal Publications

Zahid, A. & Zaffar, M. (2021). A Johnny amidst Jugnus. Asian Journal of Management Cases.

Zahid, A. & Lone, R. (2020). Half a Loaf for the Destitute. Asian Journal of Management Cases.

Zahid, A. & Lone, R. (2018). A Tale of Two Moralities. Asian Journal of Management Cases, 15 (2), 161-165.

Zahid, A., Ashraf, R. & Khawaja, Z. (2016). Union Railways: Selling Advertising Rights on Trains and Stations. Asian Journal of Management Cases, 13 (2), 125-147, doi:10.1177/0972820116656932.

Cases

Zahid, A. (2015). Into the Wild, Under Review. CRC_LUMS.

Zahid, A. (2021). UMAIR NAQVI: GOING FOR MONEY OR MEANING, Published. LUMS No.: 30-007-2021-1, Case Research Centre, LUMS.

Zahid, A. (2020). CEDAR COLLEGE, Published. LUMS No.: 04-2377-2020-1, Case Research Centre, LUMS.

Zahid, A. & Lone, R. (2018). Accepting a Bribe to Help the Needy: A Manager's Dilemma, Published. CRC # 24-003-2018-1, Case Research Center, LUMS.

Zahid, A. (2018). The Professor's Dilemma A & B, Accepted. Case Research Unit, LUMS, LUMS No. 30-004-2018-1.

Zahid, A. & Rizvi, S. (2015). A Note on Sociocultural Branding, Published. CRC Number 04-2358-2015-2, Case Research Centre, Lahore University of Management Sciences.

Presentations

Zahid, A. (2016). Food-Coons Case. 5th Asian Management Research and Case Conference (AMRC), Dubai, United Arab Emirates.

Working Papers

Zahid, A. (2015). Xenophobic fields of consumption.