Mujeeb Rashid is a seasoned executive with extensive experience in personal selling, negotiations, and general management. He served as CEO of Mitchell’s Fruit Farms Limited from 2009 to 2016 and again from 2020 to 2022, where he navigated challenges in agricultural supply chains and international shipping. Previously, Mujeeb was Director & General Manager at Packages Ltd., Lahore, and CEO of Tri-Pack Films Ltd., where he focused on enhancing productivity and quality. 

He holds a Master of Arts in Economics from Punjab University, attended the Program for Executive Development (PED) at IMD Lausanne, and completed the Advanced Management Program (AMP) at Harvard Business School. Mujeeb’s leadership is defined by his strategic approach to driving operational efficiencies, quality management, and talent retention across various industries.