Sahar Atif holds an undergraduate degree in Fashion Design from the Pakistan Institute of Fashion and Design (PIFD), where she was part of the inaugural batch. She went on to do the EMBA from LUMS in 2017 and is currently enrolled in an MS Social Innovation and at Cambridge Judge Business School. 

Sahar runs her own private womenswear label www.saharatif.com which has been showcased at leading platforms both locally and internationally. She has extensive experience consulting for the development sector, focusing on the economic empowerment of women artisans, the revival of craft and generational transfer of skills and knowledge of the dying art of embroidery. She is actively involved with both her alma maters in teaching capacity and also hold board level positions.